embodied Website
Embodied has developed a revolutionary robot, named Moxie, that aims to empower children by enhancing their mindfulness and confidence through meaningful and playful interactions. Moxie has been recognized as an invention of the year by Time Magazine. Our challenge was to create a website that represents the technology and ingenuity behind Moxie. Considering the complexity of the robot, we have included in-depth explanations about its capabilities through the use of various video implementations and creative module designs. We have effectively balanced the educational aspect with entertainment to keep users engaged and interested in learning more about Moxie's capabilities.
My Role
Lead UX Designer/Consultant
User Researcher
Strategy
Type
Agency/Consultant: Character SF
Duration
2.5 months
ChallengeDesign a website that showcases the role of AI in enhancing children's soft skills. Incorporate Behavioral Therapist-approved content and ensure transparency on privacy, sensor technology, and AI specifics, all tailored to resonate with the Embodied Moxie product.
A major hurdle we faced was dispelling any confusion surrounding the technology that powers the robot, and instead emphasizing the advantages of the product based on input from certified therapists who have put it to the test. Another challenging aspect was to effectively communicate the nuances of our privacy policy and the data that both the robot and generative AI are gathering. Our aim was to remain forthright and transparent about the information being collected, while also providing assurance to prospective customers regarding the safety and security of their personal data.
My rolesI consulted for Character SF, where I streamlined processes and developed a new digital strategies for Embodied’s website
WEBSITE ROADMAP + DELIVERY SCHEDULE
While managing ongoing projects, I implemented consistent check-ins and critiques with the teams. This ensured quality design and UX, provided feedback and kept projects on schedule.
CX PERSONAS & CX JOURNEY MAPS
I helped 3Plus1 during its early startup phase by identifying areas for improvement and advocating for process changes. This included GTM strategy, marketing, branding, roadmaps, and creative processes.
USER FLOWS, WIREFRAMING, & PROTOTYPING
I created actionable vertical strategies with product partners, leading workshops, gathering research, and guiding prioritization.
CUSTOMER PERSONAS
EARLY ADOPTER
This individual has a great appreciation for cutting-edge technology and is eagerly anticipating the ways in which it will transform our world. They recognize the vital importance of equipping their children with the skills to navigate the digital landscape in order to ensure their future success. However, the individual is also deeply committed to their children's emotional well-being and feels that they would benefit from more consistent access to expert guidance and coaching in this area.
CONSIDERED BUYER
The individual is keenly interested in any resources that can aid their child's development, particularly with regards to technological proficiency. They are seeking a tool or device, such as a robot, that can encourage their child's learning and foster independent skill-building. Additionally, they require support in tracking and comprehending their child's progress during medical appointments. The service they seek should be easily accessible and facilitate engaging, constructive playtime for their child without necessitating constant supervision.
INFORMED EXPERT
These people are the knowledgeable authority would be a pediatrician or therapist who has embraced the latest technological advancements and recognizes the advantages and applications of technology in child development. With access to scientific research that supports the positive impact of technology on early childhood development, these trailblazers and innovators play a crucial role in ensuring the platform operates effectively and promoting the product's scientifically validated benefits.
PRESS & BLOGGERS
Moxie has piqued the interest of tech experts, child therapists, press, and bloggers who are eager to delve into the specifics of the product. They seek to explore its potential benefits for childhood development, as well as its technical specifications, privacy policies, and underlying technology. As key players in the discovery phase of the customer experience journey, their insights and perspectives are invaluable.
Embodied
Customer Journey
I developed a comprehensive customer journey map that took into account our core customers and personas, such as early adopters, considered buyers, informed experts, and press/bloggers. By analyzing the key stages of the shopping journey (discovery, shopping, purchasing, and ownership), I identified crucial themes within each vertical. This approach allowed us to prioritize the website's needs and provide customers with the essential information they sought, especially regarding privacy concerns. With this approach serving as our guiding principle, we were able to swiftly design wireframes and seek approval for our work.
Phased website
launch & migration
I was responsible for developing a comprehensive roadmap and architecture for a client's website, taking into account any development constraints. To achieve this, I divided the approach into three distinct phases. The first phase involved migrating information from the client's previous site in preparation for the MVP Pre-Launch. In the second phase, I migrated the main site, which featured information about the company, their mission, and the latest news. The primary focus during this phase was to prepare for the launch of Moxie. The final phase centered around the core product, Moxie. The Home page showcased a video and product overview, introducing customers to the robot's capabilities. It also provided essential information on Moxie's use cases and privacy policy. The main goal here was to spotlight Moxie while addressing any potential privacy concerns that customers might have. Additionally, I created wireframes for the purchase flow, leveraging the current state of Shopify's offerings.
