Resume
Designer with a decade of expertise encompassing design, team leadership, project planning, and prototyping. I love to address intricate challenges using a blend of curiosity, innovation, empathy, and analytical decision-making.
3Plus1 Founding Product Designer
Oversaw the entire lifecycle of MVP product development in the realm of dynamic visual prompt engineering for AI applications. Directed a team of machine learning and artificial intelligence experts through a collaborative approach to product ideation, user-centric research, and conceptual development. Defined digital strategies and executed go-to-market plans while managing the development of core features and end-to-end customer experiences. Designed AI model template libraries and spearheaded the initial UI/UX architecture for the MVP product presentation.
2022—Present
Humane freelance lead product Designer
I cannot disclose the innovative projects I have worked on due to a signed NDA. However, I assure you that my diverse experience has allowed me to work on various aspects of design.
Apr 2022—Jan 2023
AKQA freelance Associate UX Director
Managed Product and UX departments, leading teams that refined user experiences and product design for high-profile clients, including IBM, Liquid Death, and VinFast. Directed design efforts for web platforms and product development, utilizing data analytics and user interview insights to make data-driven design decisions. Served as a mentor to various designers, from entry-level to senior professionals, cultivating collaborative relationships among various internal and external stakeholders.
May 2021—Dec 2022
Liquid Death, IBM, Vinfast // Responsive web, NDA R&D application, CX of purchase + accounts
Supervillain freelance UX director
I led UX and design on digital product strategies, zero-to-one products, and design systems for Sommelier Finance's platform, leveraging user research to craft an effective solution. Additionally, I orchestrated for Producers and PMs the roadmap for the launch of the MVP of their platform.
Sept 2021—Jan 2022
Sommelier Finance // Zero-to-one MVP web application/experience
DigitaS North America freelance Associate UX director
Led and managed a team of designers and copywriters. Built and designed the UX and design system/documentation for the client
Mar 2020—Jan 2021
NDA
Character SF Freelance Lead ux designer
Provided critical consultancy to the agency on optimizing and implementing new processes and methodologies, establishing a robust framework essential for clients seeking digital solutions such as web development, web applications, and other software services. This strategic input significantly enhanced the studio's service offerings and client satisfaction.
Feb 2019—Jan 2020
Level, Wing, Rothys, Tonal, Tempo, Embodied // Consulted for digital experiences: Apps, Website, Web-app
Huge Freelance Senior ux designer
Responsible for initial-stage product initiatives, design systems, and digital brand transformation for Dolby. Worked closely with designers and senior leadership in reimagining and revitalizing the Dolby brand and its website, Dolby.com, ensuring alignment with contemporary market trends.
Oct 2018—Jan 2019
Dolby.com redesign and rebrand
AKQA Senior ux designer
Responsible for ideation and core product/ux design for clients. I converted client needs into digital experiences. My work involved persona development, enhancing omni-channel functionality, heuristic & channel performance reviews to optimize omni-channel capabilities throughout user journeys, and using internal research to guide strategic decisions
2015—2018
Apple, Audi, Caterpillar, Go Insurance, Levi’s, Nike, Service Now, Verizon and Internal tools
Microsoft ux designer
Designed for next-generation, content rich applications on touch-screen mobile devices and the web. Initially worked on conceptualizing an abstract product (Microsoft Band). Also worked on the MSN News application for iOS, Android & Windows devices; as well as new experiences for MSN.com, Microsoft.com, and Microsoftstore.com
2013—2015
Microsoft Band, MSN News Cross-Platform App for iOS & Android, Microsoft.com Redesign