Go
Insurance
I had the opportunity to work on the redesign of Go Insurance. In this role, I was responsible for overseeing the UX design and simplifying the front-end by leveraging the insights gained from license scanning. By implementing license scanning, we were able to introduce a feature that allowed the forms to be auto-filled for insurance processing, thus making the process more efficient. During the course of this project, we discovered that people's vehicles could be associated with their driver's license information. With this knowledge, we implemented a feature that allowed customers to select the vehicles they wanted to insure based on their digital DMV records. This approach made the process more user-friendly and allowed the customers to make informed decisions.
My Role
Lead UX/Product Designer
User Research
Wireframes
User Journeys
Type
AKQA (Agency)
Duration
4 months
ChallengeEnsure accurate insurance coverage with quick user input, faster than that other lizard insurance company.
In the realm of insurance, it is imperative to ensure that one's coverage is accurate and up-to-date. With the aid of user-friendly input systems, this process can be expedited, providing a distinct advantage over competing services.
KPI'sGo insurance was featured on the apple app store homepage
I designed the Go Insurance App to simplify the process of purchasing and managing insurance policies. Its intuitive interface and user-friendly features allow users to easily browse and select from various insurance products, including auto, home, life, and health insurance.
One of the app's standout features is how quick it is to get insured. The app also offers 24/7 customer support to help users with questions or concerns. In addition to its ease of use, the Go Insurance App is also cost-effective, with competitive rates for its insurance products.
The Apple App Store featured it with over 2,000 ratings above 4.5 stars.
My rolesLed UX and collaborated closely with cross-functional teams to ensure timely sprints.
UX DESIGN
As part of our work for the Go Insurance App, I prioritized the core user experience, ensuring a simple and quick front-end process for customers to get insured within seconds. We also designed the app to handle situations where scanning may fail or when customers need to manually input information. However, the main focus was on the top 1-2% of customer use cases, as requested by Go Insurance.
TECHNOLOGY RESEARCH
I was in close collaboration with their development team in order to facilitate the identification of data that could be extracted from the license scanner. A series of workshop sessions were conducted and it was during one of these sessions that a significant discovery was made: it became apparent that vehicles could be linked to driver's licenses, resulting in the streamlining of the user experience process and a corresponding acceleration of the insurance application process.
